Engineering firms
Does your website reflect the rigor of your firm?
Project owners check your web presence before inviting you to bid. Your website is your digital business card.
The problems you face
Procurement teams check your website as part of their evaluation. An outdated site suggests a firm that doesn't invest in its tools.
Your completed projects are your best selling point, but your site doesn't showcase them. Without a portfolio, you're invisible against firms that show their work.
Your firm serves French and English-speaking clients. A unilingual or poorly translated site sends the wrong message to both markets.
What your website should deliver
Demonstrate technical expertise with project portfolios and specializations
Explain process and outcomes: quality standards, certifications
Support business development with clear messaging and easy quote requests
Serve partners and clients with technical resources
Ordre des ingénieurs du Québec (OIQ)
The OIQ governs the practice and public communications of engineers. Your website must respect these standards while demonstrating your technical expertise.
Why it matters
Public tenders are competitive. Your website is often the first thing an evaluator checks to validate your credibility before even reading your proposal.
A well-presented portfolio (projects, scale, sectors) is more convincing than any pitch. Show what you've built.
Engineering firms recruit as much as they sell. Your site is also seen by potential candidates. A professional image attracts top talent.
Does your site include all of this?
The essential pages and sections for a high-performing site:
Specific to engineering firms
- Homepage stating capabilities and industries served
- Service pages by discipline (civil, structural, electrical, etc.)
- Project portfolio with images and descriptions
- About page with engineers' qualifications
- Contact and RFP/quote request form
Fundamentals (every firm)
- Professional, responsive design (mobile friendly)
- Clear navigation and structure
- Strong value messaging on the homepage
- Calls to action on each page
- Consistent branding and trust cues (team, testimonials)
- Professional team photos (we can recommend a photographer — fees not included)
- Contact info everywhere
- SEO basics (titles, meta, keywords)
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