Dental and medical clinics
Your potential patients search for you online. Do they find you?
In 2026, most new patients choose their clinic online. Your website is your digital waiting room.
The problems you face
Patients compare clinics online before booking. A slow, outdated, or hard-to-navigate site sends them to the competitor.
Web accessibility (WCAG) is not optional for a healthcare clinic. An inaccessible site excludes patients and exposes your clinic to complaints.
Your site doesn't allow online booking or one-click calling. Every obstacle between the patient and the appointment is a lost patient.
What your website should deliver
Present essential info clearly: location, hours, specialties, insurance
Enable actions: online appointment booking, patient forms, portals
Educate and reassure patients: services in simple terms, staff bios
Improve patient experience: mobile-friendly, easy navigation, accessibility
Health professional orders (OPDQ, CMQ, ODQ, etc.)
Healthcare professionals are governed by professional orders with strict rules on advertising and patient confidentiality. Your website must respect these standards.
Why it matters
A new patient is worth thousands of dollars in recurring revenue. Every month without a performing site, your clinic loses patients to better-positioned competitors.
Google reviews are the lifeblood for clinics. A professional website with a link to your reviews strengthens your credibility and encourages positive ratings.
Your patients are on their phones. 70% of health searches happen on mobile. A site that isn't mobile-optimized loses most of its traffic.
Does your site include all of this?
The essential pages and sections for a high-performing site:
Specific to dental and medical clinics
- Homepage with specialties and easy appointment CTAs
- Service pages and conditions treated
- Provider bios with credentials
- Patient resources (forms, insurance info)
- Contact page with map, hours, and online booking
Fundamentals (every firm)
- Professional, responsive design (mobile friendly)
- Clear navigation and structure
- Strong value messaging on the homepage
- Calls to action on each page
- Consistent branding and trust cues (team, testimonials)
- Professional team photos (we can recommend a photographer — fees not included)
- Contact info everywhere
- SEO basics (titles, meta, keywords)
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