Accounting firms (CPA)
Does your website project the professionalism of your firm?
Potential clients search for you on Google before calling. Your website is your first impression. And every month without a performing site, engagements go to your competitors.
The problems you face
Your current clients refer you, but the prospect checks your website before calling. An outdated or generic site kills the referral.
When someone searches for "accountant" or "CPA" in your city, you don't show up. Your competitors do.
Your site isn't in French, or French isn't predominant. The OQLF processed nearly 7,000 complaints in 2022-23. Fines start at $3,000 per day.
What your website should deliver
Attract and convert clients with a clear value proposition and effective calls to action
Project expertise and credibility with professional design, team bios, and credentials
Serve existing clients with resources, forms, and secure portals
Support SEO and online visibility
Ordre des comptables professionnels agréés du Québec
CPAs are governed by a professional order with specific advertising and communication obligations. Your website must reflect these standards.
Why it matters
Tax season lasts 4 months. If your site doesn't convert during this period, you lose a year of new engagements.
Accounting firms live on referrals. But in 2026, even a personal referral goes through Google before picking up the phone.
Your services (bookkeeping, tax, assurance) must be clearly presented. A visitor who can't understand what you do in 5 seconds goes to the competitor.
You bill $150-$300/hr. Every hour spent on your website is an hour not billed. At 10 hours per month, a DIY site costs you $18,000-$36,000 per year in lost revenue.
Does your site include all of this?
The essential pages and sections for a high-performing site:
Specific to accounting firms (cpa)
- Homepage with clear value proposition and call to action
- Detailed services page (tax prep, bookkeeping, planning, etc.)
- About page with team bios and credentials
- Testimonials and case examples
- Contact page and booking form
- Secure client portal (optional)
Fundamentals (every firm)
- Professional, responsive design (mobile friendly)
- Clear navigation and structure
- Strong value messaging on the homepage
- Calls to action on each page
- Consistent branding and trust cues (team, testimonials)
- Professional team photos (we can recommend a photographer — fees not included)
- Contact info everywhere
- SEO basics (titles, meta, keywords)
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